A Brooklyn bakery’s dessert lasagna was meant to be a joke, but it went viral fast – and then the trend died just as quickly
The viral frankenfood “Nutellasagna” was born at the intersection of sheer genius and utter stupidity.
It began way back in 2014 under the guise of a marketing ploy for Robicelli’s, the bakery my husband, Matt, and I ran in Brooklyn. But truthfully, upon reflection, Nutellasagna was a middle finger to every person in “lifestyle media” (hi, BuzzFeed!) who perpetually asked when we were going to invent “the next Cronut”– something to outdo Dominique Ansel’s hysteria-inducing croissant-doughnut hybrid.
Oops, I created a frankenfood monster: how we made Nutellasagna