U.S. Consumers Turn to More Indulgent Treats for Comfort During COVID Crisis and Make Sure They Have Plenty On Hand

U.S. consumers have historically turned to snack foods for comfort and enjoyment during challenging times, like the Great Recession, but this behavior has been heightened during the COVID-19 pandemic, reports The NPD Group. Given both the economic and well-being stressors related to COVID-19, indulgent snacking is playing an even more important role during these current challenging times. Snack food consumption has increased by +8% during the pandemic as consumers seek comfort through sav…

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Source: WebWire
U.S. Consumers Turn to More Indulgent Treats for Comfort During COVID Crisis and Make Sure They Have Plenty On Hand