Deals and wine boxes don’t always deliver the savings you’d expect – so it pays to shop around
I suspect a fair number of you buy your wine from a supermarket on the basis that it’s bound to be cheaper there. Well, while that may well be the case if you shop at Aldi or Lidl, it ain’t necessarily so: a fair number of supermarket wines seem to have crept up in price recently, and are now hitting the £9 mark, Tesco’s rather appealing Finest St Chinian, which was £7.50 this time last year, being a case in poinit.
Given that, you need also to be cautious about “special offers”, which may not be quite as good as they look. I got pretty excited about getting the celebrated English sparkling wine Nyetimber for £14.99 at Waitrose, until I discovered it was only a half-bottle. However, the same store’s current deal on Ridgeview Bloomsbury (12%), which can be up to £30 elsewhere, is well worth snapping up at £21.69.